Opinion
Big Sky Resort on the campaign trail
Published
12 years agoon
Posted By
AdminBy Abbie Digel, Explorebigsky.com Editor
WASHINTON, D.C. – In the wake of last May’s Asia-Pacific Economic Cooperation conference in Big Sky, Big Sky Resort has devoted its marketing efforts to pinpointing specific locations and strategies for summer advertising in Washington, D.C.
The resort chose the D.C. market to play off of the fact that it is an election year and because of past success hosting large government groups, and the potential to attract more groups and guests from the DC area, said Chad Jones, Big Sky Resort’s public relations manager. Previous conferences and a strong connection to Montana politics, including repeat visits to the resort from Sen. Baucus, have given the resort a connection to that market.
Although there is no direct flight to Bozeman from D.C., “it is still a worthwhile place for the resort to advertise,” Jones said.
This year, Big Sky Resort won an award for best transit graphics in the Federal Transit Administration’s Region 8 sector, which includes Montana, North and South Dakota, Wyoming, Colorado and Utah. The bus wrap features both summer and winter scenes. It runs between Bozeman and Big Sky eight times a day during peak seasons.
Big Sky chose a similar route for its D.C. campaign, and also wrapped several busses in that area, Jones said. Banner ads were placed on the D.C. Metro, in bars and restaurants, heavily trafficked websites, and at other popular meeting places across the city.
The ads read “Big Sky Resort: The only clear choice for 2012” and have a bison silhouette, similar to the donkey and elephant silhouettes seen in the political realm, and an American flag. “It was fun for us to be edgy on an election year,” Jones said.
Also, the Big Sky Resort sales team has been making a “heavy hitting sales call effort,” said Meg O’Leary, the resort’s Director of Marketing and Sales.
Currently Jones is in New York City talking with journalists and other potential visitors about the direct flight to Bozeman from Newark.
It comes down to where can you reach and affect the most people, and get the most bang for your buck, he said. In Big Sky’s case, they have a chance to stand out in D.C.
“We know that people are seeing them [the ads], and we are definitely getting noticed.”
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april, 2024
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We all are familiar with using a limited palette, but do you use one? Do you know how to use a
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We all are familiar with using a limited palette, but do you use one? Do you know how to use a limited palette to create different color combinations? Are you tired of carrying around 15-20 different tubes when you paint plein air? Have you ever wanted to create a certain “mood” in a painting but failed? Do you create a lot of mud? Do you struggle to achieve color harmony? All these problems are addressed in John’s workbook in clear and concise language!
Based on the bestselling “Limited Palatte, Unlimited Color” workbook written by John Pototschnik, the workshop is run by Maggie Shane and Annie McCoy, accomplished landscape (acrylic) and plein air (oil) artists,exhibitors at the Big Sky Artists’ Studio & Gallery and members of the Big Sky Artists Collective.
Each student will receive a copy of “Limited Palette, Unlimited Color” to keep and take home to continue your limited palette journey. We will show you how to use the color wheel and mix your own clean mixtures to successfully create a mood for your paintings.
Each day, we will create a different limited palette color chart and paint a version of a simple landscape using John’s directives. You will then be able to go home and paint more schemes using the book for guidance.
Workshop is open to painters (oil or acrylic) of any level although students must have some basic knowledge of the medium he or she uses. Students will be provided the book ($92 value), color wheel, value scale and canvas papers to complete the daily exercises.
Sundays, April 14, 21 and 28, 2024
Noon until 6PM.
$170.
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14 (Sunday) 12:00 pm - 28 (Sunday) 6:00 pm
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Please join the Arts Council of Big Sky for free music from Jacob Rountree at the Wilson Hotel Lobby Bar from 5-7 p.m.
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Please join the Arts Council of Big Sky for free music from Jacob Rountree at the Wilson Hotel Lobby Bar from 5-7 p.m. on April 24.
Jacob Rountree is an alternative/indie songwriter living in the stunning alpine of Montana. Contemplative yet playful, his lyric forward style is reflective of his love for philosophy, poetry and quantum physics.
Time
(Wednesday) 5:00 pm - 7:00 pm
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The Wilson Hotel
145 Town Center Ave
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Trivia from 7 to 9 p.m. at The Waypoint in Town Center. Participation is free, food and beverages available.
Event Details
Trivia from 7 to 9 p.m. at The Waypoint in Town Center. Participation is free, food and beverages available.
Time
(Wednesday) 7:00 pm - 9:00 pm
Location
The Waypoint
50 Ousel Falls Rd