BIG SKY – Three groups integral community branding for Big Sky are getting together to talk strategic planning on Sept. 26 at Buck’s T-4.
The Chamber of Commerce, the Convention and Visitors Bureau, and the Biggest Skiing in America groups will get together for a half day of introductions in what Chamber president David O’Connor said is “overdue,” and hopes will be a series of meetings.
“My motivation for wanting to get all this together was a reaction to the situation three years ago where we had literally three different organizations with three different budgets and three different marketing plans.
In a September monthly meeting, the Chamber board brainstormed for the joint meeting’s focus.
“I think it should be more meet and greet, more 30,000 feet,” said board member Sarah Phelps. “I don’t feel like I have a good grasp of what the others do and what their goals are.
“If you look back at the past year, we had a clear direction with the resort tax ask, with filling the executive director position,” O’Connor said. We’re getting more [projects to the point] where they’re either completed or well along in the process. It’s an appropriate time to turn the conversation to what’s next.”