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Entrepreneurs: Cameron Lawson
Published
10 years agoon
Posted By
Outlaw PartnersOccupation?
Owner of TitanStraps
Age?
44
Where did you learn to ski?
Alyeska, Alaska
Where do you live now?
Bozeman
If you weren’t doing this, what would you do instead?
I’d be an adventure photographer or ski-equipped glacier plane pilot. They’re both things I’ve done in the past, so maybe both.
The idea behind TitanStraps was born on the rugged Alaskan coast in August 2010, when Cameron Lawson and a friend took fat-tired bikes and pack rafts from Yakutat to Cordova.
During the trip, they used strong, adjustable ski straps with aluminum buckles to secure their loads, and upon returning home to Bozeman, Lawson saw an opportunity to retool this design for the construction industry.
He’d noticed workers using ratty bungee cords, twine or even masking tape to secure loads to their trucks. Lawson felt there were a number of applications – including military, marine, and search and rescue – that could use better fasteners.
He ordered his first 7,000 polymer straps from a local manufacturer, but the product showed up months late and inconsistent in quality. Lawson ended up giving a couple thousand away as factory seconds, and sold the rest after grinding extra material off them one at a time.
But Lawson persevered, moving to a manufacturer in Salt Lake City, Utah, and on a recent April day he was filling a 4,000-strap order for national auto parts retailer Pep Boys.
The product is now being sold coast-to-coast from titanstraps.com, as well as through retailers including Cabela’s, Sportsman’s Warehouse and Aircraft Spruce.
“I feel like the Wizard of Oz,” Lawson said of running a national brand by himself. “You pull back the curtain and see a guy and his dog in a garage.”
For now, even with these big orders, he said he’s just trying to keep the company on track until it hits critical mass and TitanStraps are a household name.
“I think of GoPro and Powerbar,” he said. “The first product of its kind to market is what people remember.”
– T.A.
The Outlaw Partners is a creative marketing, media and events company based in Big Sky, Montana.
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My Barking Dog is a nightmare comedy
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My Barking Dog is a nightmare comedy that tells the story of Toby and Melinda, two lonely people whose lives are forever changed the night they encounter a starving coyote at their apartment building. Over time they grow to expect him, leaving ritual offerings to entice the coyote every night. Toby and Melinda forge a connection over this visitor and share curiosity and concern about his presence in the city. The coyote expands their world–until, one night, their world is shattered. Their lives are pushed suddenly into uncharted territory, sending them on a surreal odyssey that changes their city–and the world–forever.
Directed by LX Miller. Starring Max Schneider and Denise Hergett
Verge Theater is continuing their mission to provide accessible theater to our community. Tickets for My Barking Dog are Pay What You Wish with a suggested price of $35. Audience members are offered the opportunity to select the price point that is comfortable for them when purchasing tickets.
My Barking Dog runs March 15-17, 22-24, 28-30
Performances on Thursdays, Fridays, and Saturdays begin at 7:00 p.m., with Sunday matinees offered at 3:00 p.m.
Suitable for ages 16 . No animals are harmed in the staging of this production.
Tickets are available online at www.vergetheater.com
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15 (Friday) 7:00 pm - 30 (Saturday) 8:30 pm
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Verge Theater
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Saturday, March 23rd 6:00-8:00pm We will combine the heart-opening powers of cacao with the transcendental powers of breathwork and sound. Together, these practices will give us the opportunity for a deep
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Saturday, March 23rd 6:00-8:00pm
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March 23 (Saturday) 6:00 pm - April 23 (Tuesday) 8:00 pm
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Santosha Wellness Center
169 Snowy Mountain Circle
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Thursday of the Lord’s Supper Mass St. Joseph Catholic Mission
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Thursday of the Lord’s Supper Mass
St. Joseph Catholic Mission
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(Thursday) 5:00 pm - 6:00 pm