Uncategorized
Newspaper changes name, expands readership
Published
11 years agoon
Posted By
Outlaw PartnersBy Joseph T. O’Connor Explore Big Sky Senior Editor
BIG SKY – On July 12, the Big Sky
Weekly became Explore Big Sky, the
newspaper. EBS publisher Eric Ladd,
along with the editorial team, felt
a re-brand was in order – one that
started when his firm Outlaw Partners
bought the paper in 2010.
“We wanted to stay true to our roots in
Big Sky, yet still have regional appeal,”
said Ladd, who purchased the 20-year-old
paper from former publisher Faith
Malpeli. Under his leadership, the first
issue of the new Big Sky Weekly came
off the presses on Oct. 29, 2010.
“When we bought the paper in 2010,
we asked ourselves, ‘Does this thing
still have a breath of life in it?’” Ladd
said. “And the answer was yes.”
The newspaper went from weekly
to biweekly, and the team launched
explorebigsky.com in an effort to reach
a broader audience, including people
around the world who follow Big Sky
and southwest Montana news.
“We found our readers appreciate more
thoughtful stories,” Ladd said, emphasizing
that while the EBS team can
produce more in-depth reports, it also
covers breaking news stories online.
“The name change broadens our reach.
It was a natural progression.”
But we also realize the value our readership
has to our success, and looked into
a 100-year-old business concept. We
choose to provide strong content while
you choose to read it.
Enter the Pareto
principle, aka
the “80-20
rule.” In an article
on his blog,
investor and
author Tim Ferriss
interviewed
Mike Del Ponte, owner of a new water
filter company, Soma.
Through the online creative funding
platform Kickstarter, Del
Ponte raised $100,000 in nine days,
pointing to the Pareto principle for
Soma’s success.
“The 80-20 rule teaches us that
20 percent of stories will yield 80
percent of your press results. This
was absolutely the case for us,” Del
Ponte said. “One week into our
Kickstarter campaign, we re –
viewed our press coverage. Sur –
prisingly, the post that earned us
the most money was on a site most
people have never heard of: good.
is, the online property of GOOD
magazine.
“We discovered that good.is was
in some cases 10 times more valu –
able than other
press because
the audience is
relevant [and]
the readership is
substantial …”
EBS articles
cover local
business and sports, school news,
meetings, resort news from Big
Sky Resort and Moonlight Ba –
sin, the Yellowstone Club, Lone
Mountain Ranch and the Club at
Spanish Peaks, as well as news and
lifestyle pieces from around our
region and state.
Content is king. We believe that if
we provide our most relevant and
substantial audience with power –
ful content, our readership will
increase and our company will
continue to see success.
“Our reach begins here, but it goes
beyond Big Sky,” said Outlaw
Partners COO Megan Paulson. “We
strive to represent a larger collec –
tion of news and lifestyle coverage
that not only applies regionally, but
‘Big Sky’ country and the Yellowstone
region as a whole.”
According to Paulson, EBS is the
only newspaper with drop points
in all four corners of Yellowstone
National Park and Outlaw Partners’
media has a current following of
more than two million spanning the
globe.
With significant distribution in
Bozeman, Belgrade, Livingston,
Gardiner and West Yellowstone, the
paper has more than 40,000 readers
every two weeks. For the month of
August, explorebigsky.com’s analytics
indicate over 10,000 unique
visitors from all 50 U.S. states and
79 countries.
We at EBS believe in you, our broad
and relevant audience. That, and
kick ass stories. We hope you enjoy.
The Outlaw Partners is a creative marketing, media and events company based in Big Sky, Montana.
Upcoming Events
april, 2024
Event Type :
All
All
Arts
Education
Music
Other
Sports
Event Details
Children turning 5 on or before 9/10/2024:
more
Event Details
Children turning 5 on or before
9/10/2024: Kindergarten
enrollment for the 2024-2025 school year can be completed by following the
registration process now.
Children
born on or after September 11, 2019: 4K enrollment is now open for
families that have a 4-year-old they would like to enroll in our program for
the 2023-2024 school year. Please complete the 4K Interest Form to
express your interest. Completing this form does not guarantee enrollment into
the 4K program. Enrollment is capped at twenty 4-year-olds currently
residing within Big Sky School District boundary full time and will be
determined by birth date in calendar order of those born on or after September
11, 2018. Interest form closes on May 30th.
Enrollment now is critical for fall preparations. Thank you!
Time
February 26 (Monday) - April 21 (Sunday)
Event Details
Saturday, March 23rd 6:00-8:00pm We will combine the heart-opening powers of cacao with the transcendental powers of breathwork and sound. Together, these practices will give us the opportunity for a deep
more
Event Details
Saturday, March 23rd 6:00-8:00pm
Time
March 23 (Saturday) 6:00 pm - April 23 (Tuesday) 8:00 pm
Location
Santosha Wellness Center
169 Snowy Mountain Circle
Event Details
We all are familiar with using a limited palette, but do you use one? Do you know how to use a
more
Event Details
We all are familiar with using a limited palette, but do you use one? Do you know how to use a limited palette to create different color combinations? Are you tired of carrying around 15-20 different tubes when you paint plein air? Have you ever wanted to create a certain “mood” in a painting but failed? Do you create a lot of mud? Do you struggle to achieve color harmony? All these problems are addressed in John’s workbook in clear and concise language!
Based on the bestselling “Limited Palatte, Unlimited Color” workbook written by John Pototschnik, the workshop is run by Maggie Shane and Annie McCoy, accomplished landscape (acrylic) and plein air (oil) artists,exhibitors at the Big Sky Artists’ Studio & Gallery and members of the Big Sky Artists Collective.
Each student will receive a copy of “Limited Palette, Unlimited Color” to keep and take home to continue your limited palette journey. We will show you how to use the color wheel and mix your own clean mixtures to successfully create a mood for your paintings.
Each day, we will create a different limited palette color chart and paint a version of a simple landscape using John’s directives. You will then be able to go home and paint more schemes using the book for guidance.
Workshop is open to painters (oil or acrylic) of any level although students must have some basic knowledge of the medium he or she uses. Students will be provided the book ($92 value), color wheel, value scale and canvas papers to complete the daily exercises.
Sundays, April 14, 21 and 28, 2024
Noon until 6PM.
$170.
Time
14 (Sunday) 12:00 pm - 28 (Sunday) 6:00 pm
Event Details
Come join us at Cowboy Coffee as we celebrate a fun night of drinks, games, and meeting others within the community. This event is from 6-8 and all are welcome
Event Details
Come join us at Cowboy Coffee as we celebrate a fun night of drinks, games, and meeting others within the community. This event is from 6-8 and all are welcome to come, if you don’t know who to bring come alone this is a great mixer event! This is an event hosted by Big Sky OUT as we work to provide queer safe spaces throughout the community.
Time
(Sunday) 6:00 pm - 8:00 pm
Location
Cowboy Coffee
25 Town Center Ave. Big Sky, MT 59716