New sponsor for Big Sky XC in 2012
Drew 350 fans to race last August
By Joe Miller
Big Sky XC
Planning for the fourth Big Sky XC motorcycle race is quietly building on last year’s successes.
The off road motorcycle race hosted by Big Sky Resort set its 2012 dates for Aug. 25-26, and secured a new title sponsor, Kenda Tires. This allows a larger pro purse and expanded regional and national marketing efforts.
The event has grown since the first race in 2009. Last August 20 states and two Canadian provinces were represented at the 2011 event, and racers traveled from Florida and New Jersey.
Kenda’s involvement, and $10,000 pro purse, will help build it into a major economic impact during summer in Big Sky.
The race weekend has two major components. The amateur race classes represent 95 percent of the participants, and Big Sky XC is becoming a marquee event for aspiring racers looking to build a resume and attract sponsors.
The second part of the weekend is the professional race class. The purse increase (up from $5,000) will draw a larger pool of top racers. In turn, these high-level racers draw more spectators.