By Maria Wyllie EBS Associate Editor

BIG SKY – If you happen to drive by the Outlaw Partners office in Big Sky Town Center late at night and you’re wondering why the lights are still on, here’s your answer: PBR is coming to town.

The professional bull-riding event known as “PBR” is returning to Big Sky for the fifth time on July 30-31. The event also expands to three nights this year with a multi-act concert inside the rodeo arena on Aug. 1, featuring Two Bit Franks, the Jamie McLean Band, and headliner Robert Earl Keen.

As the media sponsor and one of the producers of the Big Sky PBR, the Outlaws have been working to make this all-ages event the best one yet. In addition to regular Outlaw job duties, our 13-person crew leads marketing and communications efforts and organizes event logistics with co-producer Continental Construction as well as rodeo experts Andy and Jacey Watson of Freestone Productions.

Outlaw’s design team handles all creative elements involved with event merchandise, posters, banners, programs, tickets and advertisements.

The editorial staff provides coverage leading up to and during the event, and provides content for the program. The sales team works year-round locking down sponsorships and program advertisers, and our video team produces commercials and the video platform for the event.

Logistically, Outlaw manages the printing, selling and distribution of approximately 7,000 tickets; builds a rodeo arena and giant Golden Buckle hospitality tent; organizes the charity Calcutta auctions; creates a vendor village and beer garden; hires security and staffing; books music; and brings in a stage for free after party concerts.

In short, the Outlaws are busy until Robert Earl Keen plays his final note on Aug. 1. But at the end of the day, it’s all worth it.

Just ask the program sponsor Ania Bulis, who is a broker with Christie’s International Real Estate.

“This is the type of event that makes Big Sky a community,” Bulis said. “It gives it a heartbeat.”

Beyond the PBR, Outlaw Partners produces product-launch events, film premiers, trade show materials, and groundbreaking ceremonies for clients across the U.S. Call the Outlaw Partners office at (406) 995-2055 for details about media and event services.