Business
Outlaw News: Outlaw teams up with Construction Equipment Company
Published
9 years agoon
Posted By
Outlaw PartnersBy Tyler Allen EBS Senior Editor
Tualatin, Ore.’s Construction Equipment Company was founded in 1981 and they’ve recently brought Outlaw Partners on board to give the rock crushing and screening equipment business a new sheen.
“We determined that CEC’s core focus needs to remain on re-educating and providing resources to their dealers, since [the dealers] are largely the key to sales,” said Outlaw Partners’ Director of Sales E.J. Daws. “We found that CEC is at a critical time to re-brand and re-launch its image promoting a new, renewed leadership and industry-leading, quality products.”
Outlaw identified and suggested six main components to help elevate the CEC brand and differentiate their products and services from the competition. A core focus of Outlaw’s marketing campaign will be to increase dealer trust and educate the client through a variety of multimedia channels so they have renewed confidence in selling the CEC brand.
“For a company with their history, it’s important not to wipe the slate clean, but to bring new light to the quality work that they’ve been doing since 1981,” Daws said.
The first step was to redesign the company’s brand.
“In redesigning CEC’s logo, Outlaw’s design team focused on modern simplicity and sophistication to showcase the company’s innovation but not abandon its history,” said Outlaw Partners’ Creative Director Kelsey Dzintars.
The new logo incorporates an orange stripe – a trademark element on all of CEC’s machines. The design department then used geometric, forward-slanting text in the CEC logotype as a reflection of the company’s commitment to “always moving forward,” according to the company’s website.
“And more literally, as a nod to the forward-moving conveyor belts in their Screen-It equipment,” Dzintars said.
Email ej@outlaw.partners for consultation about rebranding your business.
The Outlaw Partners is a creative marketing, media and events company based in Big Sky, Montana.
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Feeling worn out from the winter? Feeling bloated, low energy or foggy in the mind? Maybe it’s just time to
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Feeling worn out from the winter? Feeling bloated, low energy or foggy in the mind? Maybe it’s just time to have a reset and boost your immune system!
It’s that time of year again, to refresh, renew and revitalize! The community cleanse utilizes the ancient wisdom of Ayurveda in order to help detoxify the body and reboot the digestive system, plus going through the process with a community of others makes it all that much easier to get through it successfully. It is not a time of starvation or deprivation, we eat 3 (or 4) meals each day and take specific herbs to assist the process of releasing toxins. It is designed to be a two-week cleanse, but it can be customized to the length of time that you are able to commit to and dates can be flexible if need be. You are also welcome to do it from a distance if you won’t be in Big Sky this spring!
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