Business
Outlaw News: What your logo is not doing for you
Published
9 years agoon
Posted By
Outlaw PartnersBrand identity systems explained
By Kelsey Dzintars Outlaw Partners Creative Director
You already know the importance of having a logo for your business. You’ve gone through an extensive process with a graphic designer, pinning down the perfect Pantone value that sings your ethos, and the san serif font with a bézier curve on the capital “G” that your friends and family are drooling over.
So … now what?
A brand identity system is comprised of logo design, identity design and branding. All these components have different roles, which together form a perceived image for a business or product. I like to think of it as a visual mission statement that clearly communicates your company’s goals, culture and values to both your employees and consumers.
Below are definitions and examples of each component of a brand identity system.
• A logo is the central, identifiable visual element of your brand. It can be an icon, a typeface, or a combination of both. It serves as a launching point for your identity system, as colors and fonts are often established during this step.
• Identity describes the visual devices used to represent the company, such as stationery,
marketing collateral, packaging, signage, messaging and your website
• A brand (or branding) refers to the perceived emotional corporate image as a whole, or how consumers view and respond to your company. International best-selling author and marketing guru Seth Godin describes a brand as, “ … a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Once the brand identity system’s components are established, the next step is to develop brand identity guidelines – a written manual that explains how a brand should be used both internally and externally.
Email ej@outlaw.partners for consultation about a brand identity system for your business.
__________
Mountain Outlaw announces photo contest winner, call for entries
In the 2015 summer issue of Mountain Outlaw magazine, we asked photographers around the world to submit portraits with short captions that tell fascinating stories. Aside from our direction that the subject should be a human figure, we left the definition of “portrait” up to the artist.
Selected finalists’ photos were published in the magazine, and readers voted online for their favorite photo.
Horst will receive $500 cash and a $500 credit from the Outlaw Partners to use toward design, video or marketing services.
Mountain Outlaw is now accepting photo entries for the winter 2016 issue. For more information, contact kelsey@outlaw.partners or visit explorebigsky.com/outboundgallery.
The Outlaw Partners is a creative marketing, media and events company based in Big Sky, Montana.
Upcoming Events
march, 2024
Event Type :
All
All
Arts
Education
Music
Other
Sports
Event Details
Children turning 5 on or before 9/10/2024:
more
Event Details
Children turning 5 on or before
9/10/2024: Kindergarten
enrollment for the 2024-2025 school year can be completed by following the
registration process now.
Children
born on or after September 11, 2019: 4K enrollment is now open for
families that have a 4-year-old they would like to enroll in our program for
the 2023-2024 school year. Please complete the 4K Interest Form to
express your interest. Completing this form does not guarantee enrollment into
the 4K program. Enrollment is capped at twenty 4-year-olds currently
residing within Big Sky School District boundary full time and will be
determined by birth date in calendar order of those born on or after September
11, 2018. Interest form closes on May 30th.
Enrollment now is critical for fall preparations. Thank you!
Time
February 26 (Monday) - April 21 (Sunday)
Event Details
My Barking Dog is a nightmare comedy
more
Event Details
My Barking Dog is a nightmare comedy that tells the story of Toby and Melinda, two lonely people whose lives are forever changed the night they encounter a starving coyote at their apartment building. Over time they grow to expect him, leaving ritual offerings to entice the coyote every night. Toby and Melinda forge a connection over this visitor and share curiosity and concern about his presence in the city. The coyote expands their world–until, one night, their world is shattered. Their lives are pushed suddenly into uncharted territory, sending them on a surreal odyssey that changes their city–and the world–forever.
Directed by LX Miller. Starring Max Schneider and Denise Hergett
Verge Theater is continuing their mission to provide accessible theater to our community. Tickets for My Barking Dog are Pay What You Wish with a suggested price of $35. Audience members are offered the opportunity to select the price point that is comfortable for them when purchasing tickets.
My Barking Dog runs March 15-17, 22-24, 28-30
Performances on Thursdays, Fridays, and Saturdays begin at 7:00 p.m., with Sunday matinees offered at 3:00 p.m.
Suitable for ages 16 . No animals are harmed in the staging of this production.
Tickets are available online at www.vergetheater.com
Time
15 (Friday) 7:00 pm - 30 (Saturday) 8:30 pm
Location
Verge Theater
18mar8:00 pm10:00 pmGays on Blades8:00 pm - 10:00 pm Event Type :SportsEvent City:Big Sky
Event Details
Join Big Sky OUT at the Len Hill Park Community Ice Rink for a free and inclusive ice skating event for all levels. Everyone is welcome, especially allies! There will be
Event Details
Join Big Sky OUT at the Len Hill Park Community Ice Rink for a free and inclusive ice skating event for all levels. Everyone is welcome, especially allies! There will be hot cocoa donated by the Hungry Moose and pizza donated by Blue Moon Bakery. Ice skate rentals are available at East Slope Outdoors until 8pm.
Time
(Monday) 8:00 pm - 10:00 pm