By Ersin Ozer Outlaw Partners Media and Events Director
Here at Outlaw Partners we’re fortunate to work with some of the coolest brands in the nation, the Apples of their industries.
One in particular that Outlaw has helped propel is Hiball Energy, a San Francisco-based company that produces a spectrum of all-natural energy drinks, free of any synthetic or artificial ingredients, sweeteners or colors. Their product line covers a range of tasty options from organic energy juices and sparkling water, to high-protein energy drinks, cold brew coffees, and non-energy sparkling juices called Alta Palla.
The OP team has been working with the brand since 2015, delivering value through an array of marketing services including strategic planning, social media management, website development, ambassador programs, video and event activation.
An example of this culminated on Sept. 17, where Outlaw headed up the event presence for Hiball at the world premier of Teton Gravity Research’s new film “Tight Loose,” in Jackson, Wyoming.
The venue was an outdoor parking lot at the base of Jackson Hole Mountain Resort, and the event featured a rail jam, live music, and a giant inflatable screen set up underneath the iconic red tram.
Imagine a couple of thousand thirsty ski film fans; probably exhausted after a day of hiking, biking, fishing or other outdoor recreation, ready for good energy. They are all gathered to watch TGR’s latest ski and snowboard movie, which features some of the industry’s best athletes, seven of which are also sponsored by Hiball.
Obviously the stoke is high; it’s the kickoff to winter. Now, hand each of these partygoers a free can or two of Hiball and you have a recipe for brand loyalty.
On site, Outlaw managed the setup, staffing and management of Hiball’s presence at both the TGR world premier on Sept. 17, and also the scaled-back family version held indoor at Jackson’s Center for the Arts on Sept. 18. The Bozeman and Salt Lake City stops were next on the tour, and OP is also coordinating Hiball’s activation at other TGR premiers held in similar markets around the country this fall.
If you’re looking for an event partner, Outlaw Partners would be happy to talk about details and opportunities. Give us a call and let’s start a conversation over a can of Hiball.
Hiball Energy is sold in Big Sky at Roxy’s Market and in Bozeman at select locations like Rosauers, Safeway, Albertsons, Co-Op, and Smiths. The best place to order the full product selection is online—check out Hiball’s Outlaw-designed and developed website at hiballer.com. Use the code GOODENERGYOP for a 20 percent discount and free delivery to your front door. Or stop by the Outlaw Partners office for a taste test and a high five!