SALT LAKE CITY, Utah – A leading manufacturer of snow and cycling helmets, apparel and accessories, has partnered with a leading car company to explore new ideas to fuel safety and design innovation.

Engineers and product designers from POC and Volvo Car Group will work together and plan to apply the findings to upcoming products, according to a Jan. 13 press release. The collaboration will work to improve the interactions between cyclists and motorists.

“With POC’s mission of doing the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, it’s a treasure to interact on cycling safety together with Volvo Cars,” said Stefan Ytterborn, POC founder and CEO.

POC’s upcoming ‘Attention Visibility Interaction Protection” road cycling product line – or AVIP for short – is designed to increase the visibility of cyclists and improve the communication between the two groups.

Volvo is working to create technology that will notify both the cyclist and the driver of each other’s presence. The first results will be presented during the second half of 2014.

“Communication with cyclists around the car is a possible extension of our ground-breaking Pedestrian and Cyclist Detection technology,” said Jan Ivarsson, Senior Manager of Safety Strategy and Requirements at Volvo Car Group. “Providing the cyclist with a confirmation that he or she is seen by the vehicle can make interaction between cars and cyclists smoother and safer in urban areas.”

“POC can inspire us to make safety an emotional experience and to create even more desirable cars,”
said Thomas Ingenlath, Senior Vice President of Design for Volvo Car Group, adding that both companies have a strong emphasis on safety and protection.

POC Sweden AB was founded on a mission to save lives and reduce the consequences of accidents for gravity sports athletes by developing and continually renewing what personal protection is all about. Its products include helmets, body armor, goggles, eyewear, gloves and apparel.

POC is owned by the Salt Lake City, Utah-based Black Diamond, Inc., a global leader in the design, manufacturing and marketing of innovative active outdoor performance products for climbing, mountaineering, backpacking, skiing, cycling and other outdoor recreation activities for a wide range of year-round use.