BIG SKY — Big Sky Resort closed the winter with more than 340,000 skier visits, the most the resort has ever seen. With a season two weeks shorter than the previous, the resort still saw an increase over last year’s record skier numbers.
“Even while other resorts across the country struggled to keep slopes open this winter, Big Sky started off with a great base and continued to get powder throughout the season,” said Taylor Middleton, the resort’s general manager. “Skiers go where there’s snow.”
For the second year in a row, Big Sky Resort lowered season pass prices during its early season pass sale, something that may have been part of its 25 percent increase in overall pass sales.
In addition to a record season, the resort saw a record holiday week between Christmas and New Years, and a record Presidents’ Weekend this winter. On Feb. 19 Big Sky Resort recorded its highest number of skiers in one day, with an increase of 6 percent over the previous record day during the April 2011 Pond Skim.
“More skier visits means more business–for the resort and for the entire community,” Middleton said.