STEAMBOAT SPRINGS, Colo., BIG SKY, Mont. – On July 8, 2013, SmartWool surpassed a 100,000 Facebook fans on the ubiquitous social-networking site. In response, and less than 10 days later, SmartWool launched its first ever, 100 percent crowd-sourced van tour on July 17.

“After hitting 100K, we were looking for a way to say a big ‘thank You’ to the fans,” says Carol Davidson, SmartWool VP of marketing. “Hitting the road while giving our community the chance to interact with the tour, physically and virtually, is the perfect solution.”

Dubbed the SmartWool® Fan Van Tour, fans and followers will be able to influence all facets of the tour including meal stops, accommodation and even the music played inside the Fan Van. Via the Fan Van Facebook app (smartwool.com/fanvan), fans will be able to listen – and add tracks – to the van’s Spotify playlist as well as view real-time Instagram photos and Twitter posts from the road. Anyone can follow or participate in the tour on social media channels using the hashtag #SWFanVan.

The tour kicked off from Denver’s Ace Restaurant and Ping Pong Hall for a happy hour on July 17, and was set for five other ‘meetup’ events during the three-week tour – Chicago, Ill.; Minneapolis, Minn.; Big Sky, Mont.; Sun Valley, Idaho; and Salt Lake City, Utah. All points in between are DBF (determined by fans).

Based in Steamboat Springs, Colo., SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. Find more at smartwool.com.