BY EBS STAFF
LAS
VEGAS – Under the lights of the T-Mobile Arena on the Las Vegas Strip, during
the third night of the 2019 Professional Bull Rider’s World Finals event, Big
Sky PBR won Event of the Year for the seventh consecutive year.
The distinction
is decided by the top-40 ranked bull riders in the world, and Big Sky PBR
continues to buck the competion despite competing against nearly 300
competitions nationwide. While it has become a tradition for representatives of
Outlaw Partners to head down to Nevada in November to accept the honor, the Big
Sky-based media, marketing and events company’s appreciation for everyone who
helps make the midsummer magic happen is as deep as ever.
“It’s
really exciting and rewarding to be in Vegas to receive this recognition and
award. PBR is such an impressive sport with a rich history and impressive tour
schedule,” said Eric Ladd, CEO of Outlaw Partners. “For Big Sky to be
recognized as the top event is an amazing testament to our staff, sponsors and
fans. 2020 is our [Outlaw Partners] 10th year and this is a great way to kick
off planning for next July’s event.”
Big Sky PBR continues to attract visitors from around the country who experience what Andy Watson of Freestone Productions has called “lightning in a bottle,” a high-energy, intimate event in an open-air arena in the shadow of Lone Mountain. Watson, who along with his wife Jacey Watson, has produced PBR events for over two decades, reported that this summer’s Big Sky PBR produced one of the most memorable nights of bull-riding that he has ever witnessed: “It’s really a unicorn.”
“It’s an absolute honor, being a part of
that small, beautiful town up there [Big Sky], and then being up here [Las
Vegas],” said Paul Makarechian, CEO of Lone Mountain Ranch, a major sponsor of
the Big Sky PBR. “Being a part of a seven-time Event of the Year, we’re just
very happy to be teamed with Outlaw—they’ve done such a great job making it
what it is.”
Next summer, Big Sky PBR will once gain
headline Big Sky’s Biggest Week, celebrating its 10th anniversary with three
days of world-class bull riding July 23-25.
