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BYEP wins $10,000 from Toyota
Published
12 years agoon
By Emily Stifler, Explorebigsky.com Managing Editor
The Bozeman-based nonprofit group Big Sky Youth Empowerment recently received a big PR bump when they won $10,000 from the Toyota Halftime Handoff contest.
Here’s how it happened:
In October, a social media marketing group contacted BYEP about participating in an online contest. BYEP—which introduces at-risk youth from Bozeman, Belgrade and Big Sky to snowboarding, skiing and a rigorous character development program—was up against three other (national) nonprofits in a weeklong voting competition.
By scoring the most votes on the Halftime Handoff Facebook page, BYEP won $10k and a 15 second spot on NBC Sunday night football which aired 11/27:
The funding is a step forward in the right direction in helping the program meet its $600,000 annual budget, said Pete MacFadyen, BYEP’s Founder and Executive Director.
“We’re humbled we were chosen to be part of the competition. We’re excited and re-energized that our constituency went out and voted for us. For us, it’s a testament to the communities belief and support in our program.”
What’s larger, but also harder to measure, is the PR the campaign generated. There’s been a buzz around BYEP in the week since they won, MacFadyen says, with people in the community talking about the award, and analytics way up.
Become a Snow Sponsor
It costs $125 to take each BYEP student snowboarding or skiing 10 times over the winter. New this year, BYEP is inviting community members to sponsor a BYEP kid. For $125, you put one local at-risk teenager on the snow for the entire winter. In return, you’ll get a full day transferable lift ticket to Big Sky Resort for the winter 2011-2012. To participate, text “Deep Powder” to (406) 538-0399. Only 100 sponsorships available.
Megan Paulson is the Co-Founder and Chief Operating Officer of Outlaw Partners.
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My Barking Dog is a nightmare comedy
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My Barking Dog is a nightmare comedy that tells the story of Toby and Melinda, two lonely people whose lives are forever changed the night they encounter a starving coyote at their apartment building. Over time they grow to expect him, leaving ritual offerings to entice the coyote every night. Toby and Melinda forge a connection over this visitor and share curiosity and concern about his presence in the city. The coyote expands their world–until, one night, their world is shattered. Their lives are pushed suddenly into uncharted territory, sending them on a surreal odyssey that changes their city–and the world–forever.
Directed by LX Miller. Starring Max Schneider and Denise Hergett
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