Business
A drink to pair with a lifestyle
Published
2 years agoon
406 Agave Premium Tequila
By Mira Brody CONTENT MARKETING STRATEGIST
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If Big Sky were distilled into a drink, what would it be?
Clear as the skies on a bluebird day, fueled with adrenaline after your last lap down Lone Mountain, your knees aching from fresh powder laps and your heart yearning for the warm bar below where your friends await?
Or maybe amber brown like the pine bark forest that surrounds your hard-earned campsite after a long hike into the Spanish Peaks, a welcome fire crackling and the silhouettes of your family gathered near, clinking glasses in victory.
Big Sky is home to handcrafted adventure that draws all walks of life, and why Payton Hueler founded 406 Agave Premium Tequila—so we could have a drink to pair with our lifestyle.
“I moved here about two years ago and immediately felt a very strong sense of community,” says Hueler, who has been visiting Big Sky with his family since he was eight months old.
His parents have deep roots in the Helena area and to him, Big Sky felt like a natural fit.
“Whether you belong to a club or are working as a lifty, everyone seems to gather at the same places, so I wanted to create a drink that was very approachable and accessible to everyone,” Hueler said.
That’s what 406 Agave is about—gathering around familiar faces.
While traditionally most high-quality tequilas come with a steep price tag, 406 Agave chose a different route with accessibility in mind. Hueler was careful about selecting a distillery. He connected with a family in Jalisco, Mexico which has been producing quality, handcrafted, small batch tequila for four generations, right down to hand-dipping the wax labels. 406 Agave is the first American brand the distillery has worked with and is proud to do so because of the passion they share with Montanans for heritage and tradition.
Right now 406 Agave produces two varieties of tequila: a Blanco and Reposado.
The Blanco, priced at $35-40 a bottle, has sweet aromas with a hint of mint and tasting notes of vanilla and clean tropical fruit. It is an incredibly clean and smooth Blanco tequila that appeals to those who love a crisp, fresh flavor on the palate. Hueler describes it as young, aged at about a week and a half, and the vanilla is applied by spinning the tequila in vanilla-spun casts, keeping it soft but traditional.
The Reposado, priced at $45-50 a bottle, has aromas of caramel, vanilla and honey oak with an authentic, smooth and bold taste. A bit more complex than the Blanco, the Reposado is aged for four and a half months in honey oak barrels to give it a rich, warm and bolder finish. Natural vanilla and caramel gives it a signature sweetness and smoothness.
406 Agave is proud of its Montana roots—the team is 100 percent locally employed here in Big Sky. Following Winter Fest, you can find bottles of the Blanco and Reposado at most bars and liquor stores around town including The Cave Spirits & Gifts, Scissorbills Saloon, Tips Ups, Lone Mountain Ranch, Blue Buddha Sushi Lounge, the Drunken Monk, The Independent, Montage Big Sky and Spanish Peak Mountain Club.
“I’ve had so many great experiences with friends tailgating, après ski or around a campfire with a bottle of tequila and I think it just brings out great stories and great laughter and I wanted to produce a product that reflected that,” Hueler said.
Whether you’re looking to impress a host, fuel some campfire banter or relax post-ski, 406 Agave is sure to satisfy the full spectrum of Big Sky.
Mira Brody is VP of Media at Outlaw Partners.
Upcoming Events
april, 2024
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Saturday, March 23rd 6:00-8:00pm We will combine the heart-opening powers of cacao with the transcendental powers of breathwork and sound. Together, these practices will give us the opportunity for a deep
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Saturday, March 23rd 6:00-8:00pm
Time
March 23 (Saturday) 6:00 pm - April 23 (Tuesday) 8:00 pm
Location
Santosha Wellness Center
169 Snowy Mountain Circle
Event Details
We all are familiar with using a limited palette, but do you use one? Do you know how to use a
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Event Details
We all are familiar with using a limited palette, but do you use one? Do you know how to use a limited palette to create different color combinations? Are you tired of carrying around 15-20 different tubes when you paint plein air? Have you ever wanted to create a certain “mood” in a painting but failed? Do you create a lot of mud? Do you struggle to achieve color harmony? All these problems are addressed in John’s workbook in clear and concise language!
Based on the bestselling “Limited Palatte, Unlimited Color” workbook written by John Pototschnik, the workshop is run by Maggie Shane and Annie McCoy, accomplished landscape (acrylic) and plein air (oil) artists,exhibitors at the Big Sky Artists’ Studio & Gallery and members of the Big Sky Artists Collective.
Each student will receive a copy of “Limited Palette, Unlimited Color” to keep and take home to continue your limited palette journey. We will show you how to use the color wheel and mix your own clean mixtures to successfully create a mood for your paintings.
Each day, we will create a different limited palette color chart and paint a version of a simple landscape using John’s directives. You will then be able to go home and paint more schemes using the book for guidance.
Workshop is open to painters (oil or acrylic) of any level although students must have some basic knowledge of the medium he or she uses. Students will be provided the book ($92 value), color wheel, value scale and canvas papers to complete the daily exercises.
Sundays, April 14, 21 and 28, 2024
Noon until 6PM.
$170.
Time
14 (Sunday) 12:00 pm - 28 (Sunday) 6:00 pm
Event Details
Trivia from 7 to 9 p.m. at The Waypoint in Town Center. Participation is free, food and beverages available.
Event Details
Trivia from 7 to 9 p.m. at The Waypoint in Town Center. Participation is free, food and beverages available.
Time
(Wednesday) 7:00 pm - 9:00 pm
Location
The Waypoint
50 Ousel Falls Rd