Business
Making it in Big Sky: Rhinestone Cowgirl
Published
4 years agoon
Posted By
AdminBy Brandon Walker EBS STAFF
BIG SKY – Amy Langmaid relocated to Montana from Vermont in 2006. Upon graduating from Elmira College, the East Coast native took a position working on a U.S. Forest Service fire crew in Whitehall, Montana for the summer, before becoming a Nordic ski instructor at Lone Mountain Ranch. Langmaid continued to share her world split between the seasonal positions for roughly three years, until she ultimately decided to make the laps and open the Rhinestone Cowgirl storefront in Big Sky’s Town Center.
Langmaid recalls when she first suggested the idea of opening a retail store in Big Sky Town Center to her husband, Tucker Vanyo, and his business partners who operate JP Woolies in the Big Sky Mountain Mall.
“They were like ‘Nah.’ And then Tucker’s like, “Why don’t you do it?” So I did,” she said.
Now, approaching Rhinestone Cowgirl’s seven year anniversary, Langmaid says COVID-19 has presented her with new challenges from suppliers ceasing distribution for the season to working towards establishing an online shopping option on her store’s website.
While some changes and adaptations are unfamiliar territory, she felt the situation is at times reminiscent of trying to open a new business all over again. Langmaid recently spoke with EBS to discuss the current business climate as well as reflect on her tactics and takeaways as a business owner during the COVID-19 pandemic.
Explore Big Sky: Overall, how has business been this season?
Amy Langmaid: “Business has been good. I do rely a lot on events for my sales. So, things like PBR and the concert, it just gets people here, it gets people needing certain outfits for whatever they’re doing. Even like down to weddings and the galas … people shop at my store for those things and without having all of those events this summer I’ve definitely noticed a dip in my sales. I definitely have noticed there are more people in Big Sky, but it’s not necessarily shoppers all the time. A lot of people are out biking and hiking and horseback riding and stuff like that, that they can’t do at home.”
EBS: Working in the retail industry, what do you believe has been the biggest adjustment from an operational standpoint as you try to best serve consumers?
A.L.: “Trying to figure out, do I get my online platform going? Do I change up my hours? Basically, it’s like starting the business all over again. … Operationally, I would say, I’m back at square one guessing again.”
EBS: Have there been any lapses in your supply chain limiting your inventory at any time due to COVID-19?
A.L.: “So fortunately, the large majority of things that I purchase for the shop, I purchase way in advance. So, on one hand that’s good because I got stuff ordered well before I even knew about COVID, however on the other hand that’s kind of scary because some stuff came in that I was like, ‘Oh, I don’t know if I need this anymore.’ But I’ve been having a really hard time getting my Stetson hats in and I know that they’ve been having kind of a hard time distributing them and keeping their stock up.”
EBS: Do you believe society will return to “normal” or what everyone was accustomed to before the pandemic?
A.L.: “I think places like Big Sky maybe will have more of a sense of normalcy. Just judging from people who have visited and are coming from other places, what they’ve said is that Big Sky feels more like how it was before. I think because we have more space and we have more opportunities for people to be outside and really even if we are busy we have way fewer people. So, we are able to keep things spread out [and] even if we are feeling like we’re busyish, it’s not busy compared to a city. So, I think Big Sky yes, we eventually will move towards a more normal way of life.”
EBS: As a business owner, how do you remain successful and profit during a pandemic?
A.L.: “Basically, just staying open is a big thing and when everything was completely shut down I was doing a lot of social media posting and a lot of mailing things out. [Also] trying to keep in touch with my customers because I have built up a fairly consistent customer base over the years that I’ve been open and if I’m able to maintain my relationship with them, they want me to succeed. So, a lot of them continue to buy things from me as opposed to buying things online.”
EBS: If you were asked to reflect on silver linings in these unprecedented times, what would you highlight and why?
A.L.: “I would say that the shutdown in the beginning really gave me and my family time to spend together, where a lot of times in Big Sky you end up working so much during the time when everyone wants to be outside. You end up working a ton during the summer and a ton during the winter and this sort of allowed us to go camping and rafting and [be] doing things that we don’t get to do as often together because we’re all working like crazy.”
EBS: What’s the best business advice you’ve ever received?
A.L.: “A successful business is one where you know what’s happening in your business. You don’t have people run it for you, you run your business yourself.”
Upcoming Events
april, 2024
Event Type :
All
All
Arts
Education
Music
Other
Sports
Event Details
Children turning 5 on or before 9/10/2024:
more
Event Details
Children turning 5 on or before
9/10/2024: Kindergarten
enrollment for the 2024-2025 school year can be completed by following the
registration process now.
Children
born on or after September 11, 2019: 4K enrollment is now open for
families that have a 4-year-old they would like to enroll in our program for
the 2023-2024 school year. Please complete the 4K Interest Form to
express your interest. Completing this form does not guarantee enrollment into
the 4K program. Enrollment is capped at twenty 4-year-olds currently
residing within Big Sky School District boundary full time and will be
determined by birth date in calendar order of those born on or after September
11, 2018. Interest form closes on May 30th.
Enrollment now is critical for fall preparations. Thank you!
Time
February 26 (Monday) - April 21 (Sunday)
Event Details
Saturday, March 23rd 6:00-8:00pm We will combine the heart-opening powers of cacao with the transcendental powers of breathwork and sound. Together, these practices will give us the opportunity for a deep
more
Event Details
Saturday, March 23rd 6:00-8:00pm
Time
March 23 (Saturday) 6:00 pm - April 23 (Tuesday) 8:00 pm
Location
Santosha Wellness Center
169 Snowy Mountain Circle
Event Details
We all are familiar with using a limited palette, but do you use one? Do you know how to use a
more
Event Details
We all are familiar with using a limited palette, but do you use one? Do you know how to use a limited palette to create different color combinations? Are you tired of carrying around 15-20 different tubes when you paint plein air? Have you ever wanted to create a certain “mood” in a painting but failed? Do you create a lot of mud? Do you struggle to achieve color harmony? All these problems are addressed in John’s workbook in clear and concise language!
Based on the bestselling “Limited Palatte, Unlimited Color” workbook written by John Pototschnik, the workshop is run by Maggie Shane and Annie McCoy, accomplished landscape (acrylic) and plein air (oil) artists,exhibitors at the Big Sky Artists’ Studio & Gallery and members of the Big Sky Artists Collective.
Each student will receive a copy of “Limited Palette, Unlimited Color” to keep and take home to continue your limited palette journey. We will show you how to use the color wheel and mix your own clean mixtures to successfully create a mood for your paintings.
Each day, we will create a different limited palette color chart and paint a version of a simple landscape using John’s directives. You will then be able to go home and paint more schemes using the book for guidance.
Workshop is open to painters (oil or acrylic) of any level although students must have some basic knowledge of the medium he or she uses. Students will be provided the book ($92 value), color wheel, value scale and canvas papers to complete the daily exercises.
Sundays, April 14, 21 and 28, 2024
Noon until 6PM.
$170.
Time
14 (Sunday) 12:00 pm - 28 (Sunday) 6:00 pm
Event Details
Come join us at Cowboy Coffee as we celebrate a fun night of drinks, games, and meeting others within the community. This event is from 6-8 and all are welcome
Event Details
Come join us at Cowboy Coffee as we celebrate a fun night of drinks, games, and meeting others within the community. This event is from 6-8 and all are welcome to come, if you don’t know who to bring come alone this is a great mixer event! This is an event hosted by Big Sky OUT as we work to provide queer safe spaces throughout the community.
Time
(Sunday) 6:00 pm - 8:00 pm
Location
Cowboy Coffee
25 Town Center Ave. Big Sky, MT 59716