Campaign will include Warren Miller, Heather McPhie and Kevin Connolly
Explorebigsky.com Wire Services
Gov. Brian Schweitzer and the
Montana Office of Tourism have
launched a marketing campaign
to entice travelers to Montana.
The campaign features renowned
skier and cinematographer Warren
Miller, as well as other Montana
skiers.
“We are honored to have Warren
Miller choose to endorse and
promote Montana’s winter ski
experience,” Schweitzer said in a
statement. “It is also a powerful testament
to the incomparable quality
of skiing that Montana offers.”
The campaign includes stories from
of well-known Montanans who’ve
been inspired and shaped by their
experiences here. The goal is to
help potential visitors see the full
spectrum of experiences, and how
those can transform and influence a
person.
These personalities include Olympic
mogul skier Heather McPhie
and X-Games medalist, author and
photographer Kevin Connolly, as
well as other photographers, naturalists
and historians.
Skiing and wildlife watching are the
leading motivators for Montana’s
winter travelers. The campaign
will target audiences by working
to build awareness of and intent
to travel to Montana in its ‘secret
season’.
Most of Montana’s 10.5 million
annual visitors travel during the
summer. Visitors spend $2.5 billion
here annually, contribute $180
million in tax revenue and support
more than 28,000 jobs. Visitor
expenditures provide more than
$785 million for Montana workers,
with 30 cents of every visitor dollar
paying wage and salary income for
Montana residents.
The office estimates each Montana
household saves $480 in taxes annually
due to tax revenue generated
through visitor spending.
Montana winter stories: visitmt.
com/montana-stories
Warren Miller media: j.mp/rIIg4y
