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LMNT: I’m Genuinely Hooked

in Business
EBS Staffby EBS Staff
November 13, 2024

Review by Jack Reaney

When I first tasted LMNT in the summer of 2021, the intense flavor was surprising and not enjoyable. But I knew these folks were on to something—my peers in the fitness world, especially endurance athletes, had been talking about the benefits of salt in the diet. I realized that my performance and recovery was improving significantly when I drank LMNT during or after workouts, and I also trusted what I was putting in my body. Salt is the headliner, but potassium and magnesium are a nice bonus. 

I also feel benefits in my brain: in the early-afternoon doldrums, I feel that LMNT gives me a more sustainable pick-me-up better than any caffeine. LMNT sharpens my mind. 

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Here’s the secret to taste: although LMNT recommends one pouch per 16 to 32 ounces of water, I think anything under 32 ounces is a little too strong. I aim for at least 32 ounces, nearly one liter of water—it not only dilutes the strong saltiness, but it spreads out the hydration over more sips. 

Finally, I was intrigued when LMNT released its aluminum can holding a slightly carbonated sports drink. Not only is aluminum highly recyclable, I found the can to be portable and convenient for certain activities. And again, I thought the carbonation tasted odd at first, but Ieventually found myself reaching for more. 

In my apartment, I still have a few tubes full of Nuun, an electrolyte tablet competitor. I purchased them years ago amid my years of loyalty to that brand. Now I simply prefer LMNT for its taste and effects, and if you’re an athlete, I think you will too.

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