By Megan Paulson Outlaw Partners COO
BIG SKY – On April 20, Outlaw Partners launched the newly designed explorebigsky.com, providing enhanced access to news and events, and connecting businesses throughout the heart of the Greater Yellowstone region.
The launch of the new website is part of Outlaw’s ongoing efforts to provide a go-to resource for quality reporting and content – for community members and visitors alike – on an easy-to-use platform.
“We wanted a sharp website that showcased the quality of our reporting, design and photography, and one that was easy for users to navigate,” said EBS Managing Editor Joseph T. O’Connor. “And now we have it. Maintaining pace with the ever-growing technology base keeps us relevant and allows readers to access the redesigned site from multiple platforms.”
The website features a modern design and meets today’s tablet and mobile device requirements, in addition to a seamless connection with Explore Big Sky’s social media resources including Facebook, Instagram and Twitter.
From a user experience, sharing content from the site is also easier than ever with direct links to published stories on social media sites.
Explorebigsky.com’s integrated business directory provides a new platform for businesses to have their own micro-sites, and ordering subscriptions to Explore Big Sky newspaper and Mountain Outlaw magazine is easy through the new subscription and payment portal.
Site users can also browse the entire publication archives with full, online editions of all Outlaw publications dating back to 2010, free of charge.
Since the April 20 launch, explorebigsky.com’s traffic has increased 74 percent, with nearly 8,500 page views and more than 4,000 unique visitors.
Who’s using explorebigsky.com? Impressions from Montana include Big Sky, Bozeman, Helena, Kalispell, Missoula and Billings. Site users around the country hail from Salt Lake City, Denver, New York City, Los Angeles, Chicago and Seattle, among others.
On an international scale, Canada, the United Kingdom, France, Germany, Brazil, India, Mexico, Italy, Australia, Russia, Japan and the Netherlands round out the top 12 countries where people are accessing the revamped site.
We encourage you to take a look at the new explorebigsky.com and let us know what you think!
Contact Ersin Ozer at ersin@theoutlawpartners.com for online advertising opportunities.
