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Business profile: Ressler Motors



By Emily Stifler Managing Editor
BOZEMAN—Ressler Motors is the
highest volume dealership in the
state of Montana for new vehicles,
says Cody Jerry, Ressler’s marketing

Last year Ressler sold 2,576 vehicles,
which was up from 2,378 the previous

“I love working here,” Jerry says,
smiling. “There’s lots of integrity.
Everyone is really honest with each
other, really upfront. People are
generally really friendly.”

Dave Ressler started the business
in 1999, in Mandan, N.D., with
the same pricing structure as it uses
today: “No negotiations, we give you
your best price right up front,” Jerry

Today it carries Chevy, Cadillac,
Toyota and Scion, and keeps about
500 cars on the lot at all times, Jerry
says. Currently, the Chevy Cruze
and Toyota Tundra are its biggest

The dealership has been in its current
16-acre location, on Huffine
Lane west of Bozeman, since 2008.

A self-described ‘nerd’, Jerry himself
is an internet marketing ace who’s
been with Ressler a year and a half,
and has been growing Ressler’s SEO
and digital marketing. Ressler’s organic
visitors—people visiting resslermotors.
com from Google, Bing or
Yahoo—has grown 180 percent since
he started in his position.
Now, he’s looking forward to summer,
when the company is busiest.

There is a buzz around the lot, and
Ressler is ordering “lots of new
vehicles so that our customers have a
bunch to choose from,” Jerry says.
With 132 employees, it’s also one of
the largest employers in the Gallatin
Valley. That facet of the business
is also growing—it added about 20
employees last year.

It’s a good place to work because
“we always try to promote people
from within,” Jerry says. The parts
manager, for example, was originally
a parts clerk; the body shop manager
started out doing body work; and the
Chevy service manager started out
detailing cars.

“We have great managers, great
people to work with.”

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