Where did you learn to ski?
Wilmot Mountain, Wisc.
Where do you live now?
Bozeman
If you weren’t doing this, what would you do instead?
I would love to have been a biologist studying river ecology and the cycle of river health.
Before he bought a company crafting top-of-the-line fly fishing reels, Dan Rice ran a division of an aerospace company in Milwaukee, Wisc. Prior to that, he was a commercial pilot.
The products from Bozeman Reel Co. are built with the precision you would expect from that background. Machined and assembled in the Autopilot shop on North Church Ave. six blocks from downtown, BRC’s reels are sleek, burly and beautiful.
Armed with an MBA and a love of fishing, Rice bought the company in 2013, retaining founder Matt McCune and early investor Ed Tompkins as partners.
“I love figuring out how to make a product or a service that appeals to people,” Rice said. “I am passionate about growing small business – marketing, sales, promotions, operations, supply chain, innovation – it’s so fascinating, all the cogs in the wheel that need to come together to be successful.”
The marketplace is crowded, Rice says, and for BRC, “spooling up” to meet the competition has been a challenge. “We went from a company making and selling a miniscule number of reels, and after working on sales and promotion, are forecasting 10 times as many sales this year as we’ve ever done.”
And without historical data, there are a lot of question marks in planning for that growth.
Rice’s sales trips in the last year have brought him as far as New Jersey and Texas, but mostly BRC is trying to establish its brand in the Mountain West.
“Montana, Colorado, Wyoming, Idaho and Utah have been the focal point of my travels. The reality is that most places I visit, I go because there’s a fly shop, and where there’s a fly shop there’s [usually] pretty good fishing.” – Emily Wolfe
We all are familiar with using a limited palette, but do you use one? Do you know how to use a
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We all are familiar with using a limited palette, but do you use one? Do you know how to use a limited palette to create different color combinations? Are you tired of carrying around 15-20 different tubes when you paint plein air? Have you ever wanted to create a certain “mood” in a painting but failed? Do you create a lot of mud? Do you struggle to achieve color harmony? All these problems are addressed in John’s workbook in clear and concise language!
Based on the bestselling “Limited Palatte, Unlimited Color” workbook written by John Pototschnik, the workshop is run by Maggie Shane and Annie McCoy, accomplished landscape (acrylic) and plein air (oil) artists,exhibitors at the Big Sky Artists’ Studio & Gallery and members of the Big Sky Artists Collective.
Each student will receive a copy of “Limited Palette, Unlimited Color” to keep and take home to continue your limited palette journey. We will show you how to use the color wheel and mix your own clean mixtures to successfully create a mood for your paintings.
Each day, we will create a different limited palette color chart and paint a version of a simple landscape using John’s directives. You will then be able to go home and paint more schemes using the book for guidance.
Workshop is open to painters (oil or acrylic) of any level although students must have some basic knowledge of the medium he or she uses. Students will be provided the book ($92 value), color wheel, value scale and canvas papers to complete the daily exercises.