Subscribe
  • News
    • Local
    • Regional
    • Business
    • Real Estate
    • Outlaw Partners
  • Arts & Entertainment
  • Opinion
  • Sports
  • Yellowstone
  • Events
Menu
  • News
    • Local
    • Regional
    • Business
    • Real Estate
    • Outlaw Partners
  • Arts & Entertainment
  • Opinion
  • Sports
  • Yellowstone
  • Events

Video: The Future of Real Estate Marketing

in News
EBS Staffby EBS Staff
March 15, 2011
ADVERTISEMENT
Article Inline Ad Article Inline Ad Article Inline Ad
ADVERTISEMENT

Insight from Brian Niles,
Outlaw Partners Director of
Video Production

BY ABBIE DIGEL

In 2009, an individual in Bend, Oregon
sold his million-dollar home to
a buyer from Seattle, sight un-seen.
How did he convince the buyer into
such an investment? It was easy. The
listing agent had a video tour made
of the property, posted it to a couple
key online sites, and the buyer was
hooked.
Brian Niles works in Bend, Big Sky,
and fi lming locations across the
globe. He’s been making videos like
these for six years, and sees the real
estate industry changing drastically.
“There are more effi cient methods
of marketing a home now than there
were, even fi ve years ago,” says Niles.
“Online video is where the industry
is going.”

Real Estate Testimonial from Outlaw Partners on Vimeo.

Through websites like YouTube, realtor.com and Facebook, agents have a
much broader reach for listings. From
realtors, Niles has heard numerous
accounts of a buyer watching one of
these videos and making an offer, or
sparked interest that led to a purchase.
“Video is the most compelling online
medium these days,” Niles says. It’s a
far more effective and effi cient marketing plan for real estate.”
Victoria Smith, a realtor in Bend,
started using Niles’s videos last summer for Alpenglow Vacation Rentals.
“When compared to a home of the
exact same price and neighborhood,
[people] chose my house to rent because of the video,” she said.
Niles says the beauty of video is
that it can be customized. “Every
home has its own unique story, and
we showcase that story through a
lens.” From there, the options are
expansive: “From the basic tour
that is edited to music and bullet
style text, to full-on aerial filming
and voiceover.”
Bryant Green, a broker who works
with Niles in Bend, says most buyers are looking at each home online
for an average of 30 seconds. “You
need to catch their attention, and a
video tour is a great way to do that.”
Video tours are advantageous to
both buyers and sellers. They save
time, energy and money for realtors
and clients.
Niles says it’s all about fi rst impressions. “If I’m looking at houses online
and the fi rst photo I see is a zoomed in
picture of a bathroom, or a washed out
photo of a wall…. I’m out. We’ve got
an edge, and we take pride in helping
agents be successful.”
The Outlaw Partners offers a range
of video options for any budget, and
also provide training on making a
video tour go viral through home
search sites across the country.

Check out Brian Niles’ work online
at

Outlaw Realty Outlaw Realty
ADVERTISEMENT
ADVERTISEMENT

Listen

Hoary Marmot Podcast

Joe Borden & Michele Veale Borden

Lastest Episode
See More Episodes
outlaw realty montana outlaw realty montana
ADVERTISEMENT
Outlaw Realty Big Sky Bozeman
ADVERTISEMENT

Upcoming Events

Jul 11
11:00 am - 5:00 pm Event Series

June Show at the Big Sky Artists’ Studio & Gallery

Jul 11
7:00 pm - 9:30 pm Event Series

Trivia at the Waypoint

Jul 12
10:00 am - 2:00 pm

Cretaceous Crossroads Education Celebration

Jul 12
11:00 am - 5:00 pm Event Series

June Show at the Big Sky Artists’ Studio & Gallery

Jul 13
11:00 am - 5:00 pm Event Series

June Show at the Big Sky Artists’ Studio & Gallery

View Calendar
Event Calendar

Related Posts

David Yarrow photograph heads to Wildlands auction through Courtney Collins Fine Art
Arts & Entertainment

David Yarrow photograph heads to Wildlands auction through Courtney Collins Fine Art

July 9, 2025
Gallatin Whitewater Fest celebrates community, competition and crowns river royalty
Featured

Gallatin Whitewater Fest celebrates community, competition and crowns river royalty

July 1, 2025
Uncle Dan’s Cookies moves forward with new owner, same sweet legacy
Business

Uncle Dan’s Cookies moves forward with new owner, same sweet legacy

June 30, 2025
To the Tune of Hope
Featured

To the Tune of Hope

June 27, 2025

An Outlaw Partners Publication

Facebook-f Instagram X-twitter Youtube

Explore Big Sky

  • About/Contact
  • Advertise
  • Publications
  • Subscriptions
  • Podcast
  • Submissions

Outlaw Brands

  • Mountain Outlaw
  • Plan Yellowstone
  • Big Sky PBR
  • Wildlands Music
  • Outlaw Partners
  • Outlaw Realty
  • Hey Bear

Copyright © 2025 Explore Big Sky | Terms of Use | Privacy Policy | Your Privacy Choices

No Result
View All Result
  • News
    • Regional
    • Business
    • Outlaw Partners
  • Yellowstone
  • Arts & Entertainment
  • Sports
  • Opinion
  • Real Estate
  • Events

©2024 Outlaw Partners, LLC. All Rights Reserved.

Explore Big Sky Logo
  • News
    • Local
    • Regional
    • Business
    • Real Estate
    • Outlaw Partners
  • Arts & Entertainment
  • Opinion
  • Sports
  • Yellowstone
  • Events
Subscribe
Facebook X-twitter Instagram Youtube